As we know, the cyber marketplace continues to rise in decibel level every year. While a differentiated message around unique technology is a must, what can be done to augment what you are doing on the marketing side of things? This session will look at how PR - specifically thought leadership and corporate brand building - can help build overall company valuation and support your demand gen efforts.
-What do cyber marketing shops need to consider in building a PR/AR plan?
-Why is Cyber PR different vs. other industries?
-Why getting the messaging right is critical / Where your message will fall down or succeed?
-What are some creative methods to cut through the cyber noise?
-How to craft a message that can be understood - and will grab attention by the media and analysts
-The role of data/threat reports/great content in generating media buzz
-How to utilize your CEO in building thought leadership