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How to Rise Above the Cyber PR Noise: Using the Right Strategies to Increase Valuation & Drive Demand

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About this talk

As we know, the cyber marketplace continues to rise in decibel level every year. While a differentiated message around unique technology is a must, what can be done to augment what you are doing on the marketing side of things? This session will look at how PR - specifically thought leadership and corporate brand building - can help build overall company valuation and support your demand gen efforts.

-What do cyber marketing shops need to consider in building a PR/AR plan?

-Why is Cyber PR different vs. other industries?

-Why getting the messaging right is critical / Where your message will fall down or succeed?

-What are some creative methods to cut through the cyber noise?

-How to craft a message that can be understood - and will grab attention by the media and analysts

-The role of data/threat reports/great content in generating media buzz

-How to utilize your CEO in building thought leadership

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